Our Story
Inspired by the colourful packages of the famous Italian biscuits, Amaretti is an independent stationery brand created in 2013 by Valeria Armeni, Italian illustrator and designer based in London.
The idea behind our brand is to create functional and unique paper goods that can add a new value to the art of correspondence and gift giving. From notebooks and diaries, to cards and decorative papers, each product is designed and manufactured with great attention to detail and an emphasis on simplicity and tactility, using traditional printing processes and techniques.
Sustainability
Our products are made in Italy and the UK using fine quality papers and innovative materials. From the very beginning, our goal has been to create beautiful paper products with a nature-friendly approach.
This is why we have always been investing in sustainable materials such as FSC certified paper stock and, whenever possible, recycled card stock from UK based suppliers.
Our most favourite paper ranges include Fedrigoni Sirio Color and Arena (former Arcoprint), as well as G.F Smith Colorplan and pioneering Extract, made from disposable coffee cups.
We try to use recyclable packaging whenever we can, so you will find less and less plastic wrap in our orders from now on. As for our cards display bags, we have invested in a biodegradable alternative which we now have applied to our full greeting cards range.
